One of the latest Campaigns, produced by Copywriter Teresa Musumeci and Art director me, was for Barefoot. Our goal was to reach out to women and show them that there is a barefoot wine for everyone.
Execution: 2 Buzzfeed quizzes, 1 app, 1 quad fold magazine pull out poster with “which wine should I drink?” quiz
Tagline: “No Matter the day do it the Barefoot way”
Social media: #gobarefoot